New Health Agent Solutions

May 12, 2008

Sales Presentations and Closing Health Insurance Sales

Filed under: 6. Presentations and Closing Health Insurance Sales — beatuplunchbox @ 12:48 pm

How do I develop a consistant sales presentation?  What is closing and how do I do it? 

In this section I will cover these topics, and lay out some simple but effective health insurance sales techniques that will help you earn more customers, and do it in such a way that you will have a much higher retention rate than if you used some of the high pressure tactics that are being pushed by some health insurance agencies.

When I started as a health insurance agent I was always hearing about closing a sale in terms such as:

“You need to become a closer.”

“He is a heck of a closer.”

“She closes everyone she sees.”

“You are finally developing some closing skills.”

and my favorite:

“Coffee is for closers!”

I soon came to think of the term closing a health insurance sale as being able to trick someone into buying health insurance.  This was actually not the true meaning of closing…

Closing is simply causing someone to see your point of veiw to their benefit to the point that they are willing to pay for that benefit.

Before you even think about being able to close you will need to develop your health insurance presentation, and practice it untill you can do it the same way every time with confidence.  Lack of confidence will kill your ability to close a health insurance sale.

So lets first look at developing your health insurance sales presentation….

next:  Developing a Consistent Health Insurance Sales Presentation

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