New Health Agent Solutions

April 28, 2008

Health Insurance Lead Generation

How do I generate health insurance leads? What types of health insurance leads produce the best results? How can I build an ongoing supply of new quality health leads?

My goal in this section is to help you, the new health agent, learn about the many health insurance lead types,  how they are generated, and how you can make the most efficient use of your maketing dollars by generating your own health insurance leads.

This is the marketing phase of your income generation process.  Health insurance sales is not a complicated  process, but you have to understand that is primarily a numbers game.

How this works mathematically is as follows:

Leads worked=>appointments set=>sales made=advance$

The more leads you work, the more appointments you set, the more sales you will make.

To make sure you are making money use this formula:

   $spent on leads & lead generation +

   $spent on running appointments -

   $made on advances = profit or loss

So the first step is finding out how to generate leads while maintaining and increasing your profit level.

When approaching health insurance lead generation, a well rounded approach is the best solution to grow your business.  Do not make the mistake of putting all of your eggs in one basket.

There are four basic types of health insurance lead generation that you will need to use in order to be sucessful in your efforts.  Just like a chair or table needs four legs to support weight, these four types will work to support your business. Keep in mind that if one of these legs are absent the table will fall.

Lets explore these four health insurance lead generaton types:

Cold Calling

Quote Request Leads

Personally Generated Leads

Referrals

Health Insurance Leadsource Directory 

Study each one and find a mix that works best for you.

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